The Chiropractic Board of Australia has had enough:
“We will not tolerate registered chiropractors giving misleading or unbalanced advice to patients, or providing advice or care that is not in the patient’s best interests,” chairman Phillip Donato said.
Dr Donato said chiropractors should only provide evidence-based treatment and anyone with concerns should report them. [Sydney Morning Herald August 9 2013]
Stephanie Le Coz and Alisa Williams are both members of the Chiropractors’ Association of Australia. Le Coz is/was a member of the anti-vaccination organisation, the Australian Vaccination Network. They carry out their business at Penshurst Chiropractic Centre, in Sydney.
Their Facebook page isn’t overly active, yet they still managed to fit in a link to the US anti-vaccination organisation, NVIC, and an image about scary vaccine ingredients, and the risks contained therein:
I did, however, find something else which was surprising. A whole page of testimonials:
The above screenshot only constitutes about one-quarter of the testimonials on that page.
This is what the Chiropractic Board of Australia has to say about the use of testimonials:
Guidelines for advertising of regulated health services
5 What is unacceptable advertising?
This section is intended to provide a clear indication of the
type of advertising of services that the boards consider to
be unacceptable. Where examples are provided, they are
intended to assist practitioners and other persons who
advertise regulated health services to comply with the
advertising provisions of the National Law. They are not
intended to be exhaustive.
To comply with s. 133 of the National Law and these
guidelines, advertising of services must not:
(d) use testimonials or purported testimonials
Of course it isn’t really a surprise to find testimonials on chiropractors’ pages. And we frequently see inducements and discounts offered to prospective marks on chiropractors’ pages. They are everywhere. I see testimonials and discounts…
It would be nice if the CBA would address all of these breaches.